We Speak RestaurantSM
Working with signature restaurants since 1992, the team behind Metro Restaurant Marketing aims to build client reputations and revenues through thoughtful strategies, deep media relationships, social media savvy, e-smarts and client partnering.
The Basic Package
Includes marketing your news (promotions, events, menu changes, holiday offerings, etc.) to metropolitan media such as the New York Times, Daily News, New York Magazine, TimeOut, The New York Post, Gotham, Taste of NY, New York One, AMNY, etc. We reach out to bloggers like RestaurantGirl, Grub Street and hit websites such as Eater.com and Edible Publications for additional exposure. To that end, we monitor Yelp, Zagat, Urbanspoon and OpenTable and alert you to comments both positive and negative that can help manage customer relations.
It's not enough to just have a Facebook page and Instagram profile. Social media marketing is more important than ever. We run 60 business accounts, over 30 ad campaigns (strongly recommended), and create dynamic pages that push exclusive content and promote interaction.
Based on our decades-long, on-the-ground experience working with businesses large and small, we offer an insider's perspective into what works and what doesn't with respect to concept ideation, operations, management and customer experience. With over 25 years of experience representing restaurants, we have insights into the business — and the marketing of concepts and promotions. We have indeed, "been there, done that" and are happy to share our observations with you.
We commit to a minimum of four visits per year (quarterly) inasmuch as all our work is conducted via email and phone. We are also always ready to Skype!
All clients receive detailed monthly status reports describing press placements, work performed, work to be performed as well as social media analysis.
Popular Additional Services to the Basic Package
E-newsletter campaigns written with function and purpose can mean the difference between a record sales month or a dismal one. Let us manage your email campaigns as well as content for your website to improve your ranking on search engines like Google.
PPC CAMPAIGNS (Google Ads)
We offer services to create and manage the campaign and budget for Pay-Per-Click Campaigns (Google Ads). We will strategize with you on ads words, budget and all elements of the campaign.
We recommend that you hire a professional photographer to shoot new high-res images of your restaurant. These images will be used for the website redesign and for public relations purposes with the media.
This includes the design of the site as well as programming the back end for functionality as per your specifications.
We offer graphic design services for collateral marketing materials and/or advertising upon request.
We recommend subscribing to Yext, which allows your menus to be published across the most popular review sites, search engines and mobile apps. Publishers include Google, Yahoo, Facebook, Yelp, Foursquare, YellowPages, TripAdvisor and other top sites.